Why Consider Compass 3 Phase Marketing?

Robin Corey August 20, 2025

Compass Three-Phased Marketing - A Winning Strategy

In today’s competitive real estate market, how you introduce your home can make all the difference. Compass’s Three-Phased Marketing Strategy offers a strategic, step-by-step plan that aligns with how professional builders market new homes—and now, it’s available to you.

Phase 1: Compass Private Exclusive

Think of this as a soft launch. Before your home goes public, it’s introduced privately to Compass’s top network of agents and their motivated buyers. Many of my clients take advantage of this Private Exclusive stage while preparing a property for market or during slower periods—such as the holidays—when "Days on Market" would otherwise build. Until recently, this level of pre-market exposure wasn’t available to most sellers. Now, it provides an added layer of marketing that can make a real difference. This early approach allows you to:

Test pricing and presentation in a low-pressure, controlled environment.
Gather real-time feedback from qualified buyers.
Generate early interest—sometimes even a premium offer—without showing up on public MLS yet.

Phase 2: Compass Coming Soon

Next, your listing appears on Compass.com—visible to agents and consumers but not yet on the MLS or third-party portals. This creates:

Buzz and anticipation while protecting against negative listing metrics like days on market or price reduction history.
Access to early engagement data (views, clicks, shares) that helps fine-tune strategy.
Control over your listing’s visibility and data footprint.

Phase 3: Full Public Launch on MLS

Once you’ve benefited from strategic insights and interest, your listing goes fully public on the MLS and major real estate sites like Zillow and Redfin. At this stage, you’re equipped to:

Launch with maximized buyer demand.
Position your home for optimal pricing and strong offers.
Benefit from a confident, data-optimized presentation backed by pre‑launch momentum.

The Results Speak for Themselves

Compass’s internal data (analyzing listings from January 1 to December 31, 2024) shows that homes pre‑marketed through Phase 1 and/or Phase 2 enjoy:

2.9% higher closing prices (95% confidence interval: 1.9% – 3.9%)
20% faster time to contract
30% less likelihood of a price drop compared to listings that went straight to MLS

Why This Strategy Works for Sellers

Advantage	How It Helps You
Pricing & Market Refinement	Test and adjust pricing before going public
Stronger Buyer Interest	Builds urgency and demand ahead of full launch
Control Over Narrative	Limits negative listing signals like days on market or price cuts
Strategic Launch Timing	Allows you to list when buyer interest and market conditions align
Better Outcomes	Higher close price, faster contracts, fewer price drops

Bonus: What Buyers Gain Too

While this strategy is designed to empower sellers, buyers also stand to benefit:

Higher-quality listings appear—homes are thoughtfully prepared and priced.
Greater confidence in the integrity of listing information.
Reduced uncertainty, as the process isn’t rushed or reactive.
More seamless engagement, since early showings are handled by agents familiar with the property.

Final Thought

Compass’s Three-Phased Marketing Strategy isn’t just another listing plan—it’s a smart, intentional approach used to safeguard your home’s value and accelerate your sale. It aligns timing, data, and demand to create momentum—so you can sell smarter, not harder. Reach out to learn more about what Compass Three Phase Listing strategy can do for your property.

Robin Corey

415.710.4047

[email protected]

https://robincorey.com

Compass | Lic# DRE02027379